What does this mean? Can somebody explain what ideological values are in advertising, If you get it pls tell me.
Ideological Values
Principles, attitudes, beliefs, or ideals which an individual, group, or
society holds to be true or important.
Most ads feature something that people admire -- good physical looks, cute little children, having fun, beautiful scenery, being kind to animals and old people, etc. Check this article.
http://blogs.longwood.edu/tarastrap/2011/06/16/advertising-a-billboard-for-ideologies/
What if it asks me to find a value associated with the advertisement?
Then decide what value the ad appeals to.
The value may be "family values", appreciation of nature, or whatever is depicted positively in the ad to be associated with the product. A Coca-Cola ad that depicts a family picnic is appealing to love of family. An ad for an SUV pictured in a beautiful natural setting appeals to love of nature, the natural world (a value). And so it goes.
what if the coca cola ad shows a celebrity like taylor swift
Most people like to associate with celebrities. If a celebrity likes this product and I use it, then I'm closer to that celebrity.
Sure! Ideological values in advertising refer to the principles, attitudes, beliefs, or ideals that are portrayed and promoted through advertisements. These values are the underlying messages or ideas that advertisers want to communicate to consumers.
To understand ideological values in advertising, you can:
1. Analyze the content: Look closely at the advertisements and examine the messages being conveyed. Consider the symbols, language, and narratives used to convey particular values.
2. Consider the target audience: Advertisers often tailor their messages to specific demographic groups. Understanding the target audience can help identify the ideological values the advertisers are trying to appeal to.
3. Look for recurring themes or patterns: Certain values may be consistently emphasized across multiple advertisements by a particular brand or industry. Identifying these patterns can help reveal the ideological values they are promoting.
4. Consider the social and cultural context: Advertisements often reflect and reinforce dominant social norms and cultural values. Evaluating advertisements within their broader context can shed light on the ideological values being promoted.
By examining these factors and critically analyzing advertisements, you can better understand the ideological values being conveyed and the underlying messages that advertisers are attempting to communicate.