Hi, I have an assignement about and ad where you see backstreet boys advertising milk. Got milk ad
Here is the assignment, I really need to hand in this lesson in half an hour..so, i'd really appriciate any help and i am very confused.
write a response explaining the appeal of this ad. Adress the following ad features:
-the caption" it takes more than a hit single to reach the top"
-the way the groupd are dressed
-the sentence" 15% of adult height is added during teen years."
-the slogan "got milk?"
Sorry -- but I saw your post too late to help you.
It's ok..I asked for more time. I need to get this done though..
The caption reminds us that one significant achievement is not enough to reach the top. We all understand that, but coming from the Backstreet Boys, it reinforces the need to keep on working and growing.
How does the group's clothing impress you? (I'm too old to be objective about this.) I assume it's designed to appeal to young teens. Probably teens want to emulate this group because of their coolness and popularity.
Our bodies are sure busy during our teen years, aren't they? How does the ad tie in this growth spurt with the Backstreet Boys?
What message does the advertiser want you to get from the Backstreet Boys saying, "Got Milk?" Do you think this is effective for the target audience -- young teens?
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Sure, I can help you with your assignment. Let's go through each feature of the ad and explain its appeal:
1. The caption "It takes more than a hit single to reach the top":
The appeal of this caption lies in its message of hard work and dedication. By using the backstreet boys, who were a highly successful music group at the time, the ad suggests that even though they had hit singles, it took more than just that to achieve success. This creates a sense of admiration and inspires viewers to focus on their own goals, highlighting the idea that success in any field requires more than just one standout achievement.
2. The way the group is dressed:
In the ad, the backstreet boys are dressed in casual attire, which gives them a relatable and approachable appearance. This appeals to the target audience, who might see themselves as regular teenagers striving for success. By portraying the musicians in everyday clothing, the ad creates a connection between the viewer and the group, enhancing the relatability and credibility of the message.
3. The sentence "15% of adult height is added during teen years":
This sentence is included to emphasize the importance of milk consumption for proper growth and development during the teenage years. It appeals to both the target audience (teenagers) and parents who want to ensure their children grow to their full potential. By providing a specific statistic, the ad is able to present a scientific claim, which adds credibility to the message and encourages the audience to consider the role of milk in their overall health.
4. The slogan "Got milk?":
The appeal of the slogan lies in its simplicity and catchiness. "Got milk?" was a well-known advertising campaign at the time, featuring various celebrities in different contexts. The slogan creates intrigue and prompts the viewer to question their own milk consumption. By using a short, memorable phrase, the ad aims to establish milk as a staple beverage and evoke a sense of curiosity or reminder to the audience about the potential benefits of consuming milk.
To further analyze the appeal of this ad, you can also consider the use of colors, imagery, and the overall visual composition of the ad. These elements contribute to the emotional impact and effectiveness of the message as well.