complete the following table (use one or a few well-chosen words)
1. Kinds of distribution facility(ies) needed and functions they will provide.
2. Caliber of salespeople required.
3. Kind of advertising required.
Products
To complete the table, you will need to gather information about the specific products in question. The answers will vary depending on factors such as the nature of the products, the target market, and the company's marketing strategy. Here are some general guidelines on how to approach each question:
1. Kinds of distribution facility(ies) needed and functions they will provide:
- Start by considering the characteristics of the products. Are they perishable or non-perishable, fragile, or durable?
- Determine the target market and sales volume. Do they require large-scale warehousing or specialized handling?
- Identify the desired sales channels. Will they be sold in physical stores, online, or both?
- Consider additional logistical requirements like transportation, order fulfillment, and inventory management.
2. Caliber of salespeople required:
- Evaluate the complexity of the products. Do they require extensive technical knowledge or specific expertise?
- Determine the target market and sales approach. Will the sales team focus on B2B or B2C?
- Consider the desired level of customer service and relationship-building.
- Assess the required communication skills, negotiation abilities, and product presentation skills.
3. Kind of advertising required:
- Consider the target market and their media consumption habits. Are they more likely to be reached through traditional TV, radio, print, or digital channels?
- Evaluate the competitive landscape and the need for differentiation. What messaging will resonate with the target market?
- Determine the budget and resources available for advertising. Will it include mass media campaigns, social media, influencer marketing, or other targeted approaches?
- Identify the goals of the advertising campaign, such as increasing awareness, driving sales, or building brand loyalty.
By considering these factors and conducting research specific to the products in question, you can determine the appropriate answers for each cell of the table.