What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization?

Check these sites to see what marketing consists of.

http://schools.nashua.edu/myclass/mcquestenl/Seven%20Functions/Forms/DispForm.aspx?ID=1

http://marketing.about.com/od/exploremarketingcareers/l/aa052103a.htm

To counter the assumption that marketers only focus on advertising, we can highlight several roles that marketers play within an organization:

1. Market Research: Marketers are responsible for conducting research to gather information about customers, competitors, and industry trends. They analyze data to gain insights that inform product development, pricing strategies, and target market selection.

To find arguments against the assumption that marketers only worry about advertising, we can start with a quick search using keywords like "roles of marketers within an organization" or "diverse responsibilities of marketers." Reliable sources like industry associations, marketing publications, or academic journals can provide relevant information.

2. Strategic Planning: Marketers are involved in the strategic planning process of an organization. They help identify market opportunities, set marketing objectives, and develop strategies to achieve them. This can encompass various aspects like product positioning, distribution channels, and target audience selection.

3. Product Development: Marketers play a crucial role in shaping the development and improvement of products or services. By understanding customer needs and preferences, they provide valuable input to the R&D teams, influencing product design, features, and functionalities.

4. Branding and Promotion: While advertising is an essential component, marketers focus on building and managing the overall brand image. They work on creating a unique brand identity, developing brand guidelines, and ensuring consistent messaging across different marketing channels.

To thoroughly understand the roles of marketers within an organization, it may be useful to explore case studies, company websites, or interviews with marketing professionals. These sources can provide specific examples of how marketers contribute beyond advertising.

5. Pricing and Revenue Management: Marketers are often involved in pricing decisions, considering factors like market demand, competition, and customer perception. They analyze pricing strategies, determine optimal price points, and implement revenue management techniques to maximize profits.

6. Customer Relationship Management (CRM): Marketers focus on building and maintaining strong relationships with customers. This includes activities like customer segmentation, loyalty programs, personalized communications, and managing customer feedback to enhance overall customer satisfaction.

Gathering information about the roles of marketers within an organization can involve accessing multiple sources to compile a comprehensive answer. By examining credible websites, marketing textbooks, or professional articles, you can gain insights from various perspectives and provide a well-rounded response.