A parking facility would be an example of a ________________________.
service
core product
facilitating product
all of these
c?
I don't know how your text materials define these terms. You do. I assume you are correct if you have read your assigned reading.
Isn't a parking facility a service?
The correct answer is "facilitating product."
To arrive at this answer, let's break down the options:
1. "Service": While a parking facility does provide a service to customers by providing a place to park their vehicles, this option only considers the service aspect of the parking facility, overlooking other important aspects.
2. "Core product": A core product refers to the main or central offering of a business. In the case of a parking facility, the core product would be the physical space where customers can park their vehicles. However, a parking facility typically offers more than just parking space, so this option is not the best fit.
3. "Facilitating product": A facilitating product refers to the additional products or services that support the core product and enhance the overall customer experience. In the context of a parking facility, this can include amenities like security, lighting, signage, CCTV cameras, payment systems, and possibly additional services like car washing or valet parking. Therefore, a parking facility can be considered a facilitating product because it goes beyond the core product of parking space and provides various features to facilitate a better parking experience.
Based on this analysis, the correct answer is "facilitating product."