A small fashion boutique, J. Lollies, has an outdated logo and corporate identity. Its business is booming, but visually, the company seems to be lagging behind. The company's marketing materials desperately need an update.
Use the passage to answer the question.
16. Identify the problem in the following scenario. (1 point)
a) J. Lollies’s modern, high-tech visual identity doesn't reflect the company's small, old-fashioned style.
b) J. Lollies’s visual identity doesn't represent the successful company the small boutique has grown into.
c) J. Lollies’s visual identity is no longer important to the company's success and has become unnecessary.
d) J. Lollies’s visual identity lacks visual appeal but still successfully represents the company.
My Answer: B
The reason why is because the logo is outdated, meaning that it hasn't been updated and therefore it may not represent the booming business.
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