I need some serious help with this question.
Thank you!!!
8. Social media is used as a form of mass communication in modern society. Consider which communication
theories and forms of communication are used to influence consumers. Give two examples.
the first thing to do is to remember that "media" is the plural of "medium," so it should say
Social media are used ...
so, what have you studied about theories and forms of communication?
Sure! To answer this question, you need to first understand the concept of communication theories and forms of communication. Then, you can identify how social media utilizes these theories and forms to influence consumers. Here's a step-by-step guide on how to approach this question:
1. Understand communication theories: Communication theories are frameworks that explain how and why people communicate. Some commonly used theories include the social learning theory, the agenda-setting theory, the uses and gratifications theory, and the cultivation theory. Familiarize yourself with these theories and their principles.
2. Understand forms of communication: Various forms of communication are employed in social media to reach and influence consumers. These can include textual communication (e.g., posts, comments), visual communication (e.g., images, videos), and interactive communication (e.g., direct messaging, live streaming). Additionally, consider the use of influencers, sponsored content, and targeted advertising in social media communication.
3. Identify examples: Based on your understanding of communication theories and forms of communication, think of two examples where social media uses them to influence consumers. Here are a couple of possibilities:
Example 1: Social Learning Theory - Social media platforms provide users with the ability to observe and imitate the behavior of others. Companies leverage this by using influencers to promote their products or services. When consumers see influencers endorsing a particular brand or product, they are more likely to imitate their preferences and make purchasing decisions accordingly.
Example 2: Agenda-Setting Theory - Social media platforms have the power to shape the public's agenda by determining which topics receive attention and prominence. For example, on platforms like Twitter, trending topics are determined by the number of mentions and engagement. Companies can leverage this by strategically incorporating their brand or product into trending conversations, thereby increasing their visibility and influencing consumers.
Remember, these are just examples, and you can choose any theories or forms of communication relevant to social media and consumer influence. Make sure to explain the theories and forms you choose and provide clear examples to support your answer.
Good luck with your question!