Hi there,
I am doing a project on Cadbury Chocolate and how to uses (external communication) could you give me ideas of what i should talk about? Or any useful websites or videos?
Thanks.
thank you for the articles.
I'm focusing on external communications in north america. Does the txt messaging article also refer to North america?
If you are referring to #3, from the BBC and UK = no, England.
Sra
Certainly! When researching Cadbury Chocolate and its external communication, here are a few key areas you could explore:
1. Advertising and Marketing: Investigate the various advertising campaigns that Cadbury has used over the years to engage with its target audience. Look for examples of TV commercials, print ads, digital marketing strategies, and social media campaigns.
2. Branding and Packaging: Analyze how Cadbury has positioned its brand in the market and how its packaging has evolved over time. Consider the use of colors, logos, slogans, and unique packaging designs to grab consumers' attention.
3. Public Relations and Sponsorship: Research Cadbury's involvement in public relations activities like press releases, media events, and sponsorships. Look for examples of partnerships with sports events, charity initiatives, or cultural events that have helped boost the brand's reputation.
4. Corporate Social Responsibility: Examine Cadbury's efforts in corporate social responsibility, such as initiatives related to sustainability, ethical sourcing of cocoa, community development projects, or philanthropy.
5. Online Presence: Explore Cadbury's website and social media channels to understand how they engage with consumers online. Look for the type of content they share, their interaction with followers, and how they use digital platforms to build customer relationships.
As for useful resources, here are some websites and videos that may provide valuable information:
- Cadbury's official website: Visit www.cadbury.com to access information about the company, its history, products, and campaigns.
- YouTube: Search for Cadbury Chocolate commercials or advertisements on YouTube to see how the company has marketed its products in different time periods.
- Advertising archives: Websites like www.adsoftheworld.com or www.old-ads.co.uk showcase a collection of vintage and contemporary advertisements that could provide insights into Cadbury's advertising strategies.
Remember, while researching, it's always a good idea to cross-reference information from multiple sources to ensure accuracy and obtain a comprehensive understanding. Good luck with your project!