For your communication intervention, you are trying to get young mothers in a developing country to use more nutritious complementary food for their infants. You find that their mothers-in-law make most of the decisions, so you try to convince them first that this a good idea before communicating with the mothers of the infants. Who is the primacy audience?
Who has influence over the mothers of the infants?
The primacy audience refers to the primary target group or individuals who should be prioritized in a communication intervention. In this case, since the goal is to convince the mothers-in-law first before communicating with the mothers of the infants, the primacy audience would be the mothers-in-law. They are the ones who make most of the decisions, so it is important to engage and persuade them before reaching out to the young mothers. Therefore, the correct answer would be "mothers-in-law."
