Marketing

1. What forces in the marketing environment represent possible opportunities for Danone's Activia brand? What forces represent potential threats to the Activia brand?

2. How might a customer assess the value of activia yogurt? Be as specific as possible in your answer.

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  1. Those questions make up your assignment. What don't you understand about your assignment?

  2. the threat of new entrants. It is easy for the new entrants to enter in the picture especially when the barriers are low. Danone should secure their production or to make there There would be a big threat to the arising new competitor/s especially when the latter sell their products at an affordable or cheap price but has the same health benefits with danone.

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