My own bakery, but I don't know what to put for demographics, pyschographics, or buying pattern?
Demographics: women 15-48 years(we accept everyone but i believe this is my topic consumer),......
pyschographics: family oriented, someone who cares about detail and celebrations,.....
buying pattern: how often they buy products,......
What kind of a bakery are you contemplating? There are bakeries that specialize in donuts, cupcakes, breads, etc. Buying patterns might vary. If you want to specialize in birthday cakes, for example, depending on family size, birthdays come once a year. Donuts might be purchased one at a time every day or once a week. Here are several articles that address the question
http://www.google.com/search?sourceid=navclient&aq=&oq=buyng+patterns+for+bakeries&ie=UTF-8&rlz=1T4VRHB_enUS648US649&q=buyng+patterns+for+bakeries&gs_l=hp....0.0.0.9063...........0.1BKGNBcWuiI
what about the pyschographics and demographics??
I think you have a good idea of what you want for both of those. Read about the buying patterns, though, and see if those ideas inform your demographics, etc.
http://www.google.com/search?sourceid=navclient&aq=&oq=demographics+fo+bakeries&ie=UTF-8&rlz=1T4VRHB_enUS648US649&q=demographics+fo+bakeries&gs_l=hp....0.0.0.7746...........0.
To determine the demographics, psychographics, and buying patterns for your bakery, you can undertake market research by using different methods. Here's how you can gather the information you need:
1. Demographics:
Demographics refer to specific characteristics of your target audience, such as age, gender, location, and income. To identify the demographics for your bakery, you can consider the following steps:
- Start by analyzing your existing customer base. Collect data on your current customers and note their age group, gender, and location.
- Conduct surveys or interviews with your customers. Ask them directly about their age, gender, and other related information.
- Utilize online tools and resources to find general demographic data about your locality or area. This can provide insight into the population distribution.
Based on your provided information, you have identified women aged 15-48 as a primary target demographic. However, it is essential to remember that your bakery can cater to a broader audience, so it is crucial to conduct further research.
2. Psychographics:
Psychographics refers to the psychological attributes, values, attitudes, interests, and lifestyle choices of your target audience. In your case, some psychographic aspects that may be relevant include:
- Family-oriented: Identify customers who prioritize family occasions, celebrations, and special events.
- Appreciation for detail: Target individuals who appreciate attention to detail in baked goods and enjoy unique, artistic, or beautifully decorated products.
To determine these psychographic traits, you can:
- Interact directly with your existing customers. Engage them in conversations about their preferences, values, and interests.
- Observe and analyze the behavior and interactions of customers who visit your bakery. Look for common patterns in their purchasing decisions and behaviors.
- Utilize online surveys or social media polls to gather information from potential customers who may not have visited your bakery yet.
3. Buying Patterns:
Understanding the buying patterns of your target audience can help you anticipate their needs and align your business accordingly. To assess the buying patterns for your bakery, consider the following steps:
- Keep track of sales and customer data. Analyze how often customers visit your bakery, what products they purchase, and their average spending per visit.
- Collect feedback from customers about their preferred buying frequency or if they have any specific purchasing habits or routines.
- Monitor the purchasing behaviors of customers in the bakery industry more broadly. This can provide insights into general trends and habits.
By conducting market research, interacting with customers, and analyzing data, you can gather the necessary information to define your bakery's target audience in terms of demographics, psychographics, and buying patterns. This knowledge will help you tailor your products and marketing strategies to effectively reach and engage with your ideal customers.