Gary and Wilma Johnson plan to open a bus tour business, taking people from their small city to historic sites along the East Coast. Tours will include bus fare, hotel accommodations, breakfast, and admission to the sites. What aspect of their research might they want to pay special attention to?

A. Profit margin
B. Past trends
C. Computer software
D. Inventory

I am thinking A?

I agree.

Yes, you are correct. The aspect of their research that Gary and Wilma Johnson might want to pay special attention to is the profit margin.

To understand their expected profit margin, they would need to consider various factors such as the costs of bus fare, hotel accommodations, breakfast, and admission to the historic sites. They also need to estimate the number of customers they can expect for each tour and the price they can charge for the entire package. Analyzing these costs and potential revenue will give them an idea of how much profit they can make.

By calculating the profit margin, which is the percentage of profit earned from each sale, the Johnsons will be able to assess the financial viability and potential success of their bus tour business. Additionally, understanding the profit margin will help them determine if they need to make any adjustments to their prices, expenses, or marketing strategies to ensure profitability.