Topic:
Measure the various factors that influence consumption of fast food among uni. students
Okay. What do you need to know about?http://www.marketingprofs.com/...essential-market-research-methods-kembel.asp
http://www.google.com/search?q=marketing+profs+essential+marketing&oq=marketing+profs+essential+marketing&aqs=chrome..69i57.11924j0j7&sourceid=chrome&es_sm=119&ie=UTF-8#q=marketingprofs+essential+marketing&spell=1
To measure the various factors that influence the consumption of fast food among university students, you would need to conduct a research study. Here are the steps you can follow:
1. Define the Objective: Clearly define the objective of your study, which is to identify and understand the factors that influence the consumption of fast food among university students.
2. Develop a Research Question: Formulate a specific research question that will guide your study. For example, "What are the key factors that influence the consumption of fast food among university students?"
3. Conduct a Literature Review: Review existing literature and research studies related to fast food consumption among university students. This will help you identify any existing factors and theories that have been previously examined.
4. Choose a Research Method: Select a suitable research methodology, such as surveys, interviews, or focus groups, to collect data from university students. This will allow you to gather insights directly from the target population.
5. Design the Instrument: Create a questionnaire or interview guide that includes relevant questions related to various factors that may influence fast food consumption. These may include factors such as convenience, cost, taste preferences, peer influence, and availability of healthier food options.
6. Select a Sample: Determine the sample size and sampling method for your study. You can use random sampling or stratified sampling to ensure a representative sample of university students.
7. Collect Data: Administer the survey, conduct interviews, or facilitate focus groups to collect data from the selected sample. Ensure that the participants' responses are recorded accurately and anonymously.
8. Analyze Data: Once the data is collected, analyze it using suitable statistical methods. You can use software such as SPSS or Excel to analyze the quantitative data and thematic analysis for qualitative data.
9. Identify Factors: Identify and categorize the factors that influence the consumption of fast food among university students based on the analysis of your data. Look for common patterns and correlations between the factors and fast food consumption.
10. Draw Conclusions: Based on your analysis, draw conclusions about the various factors that influence fast food consumption among university students. Present your findings in a clear and concise manner.
It's important to note that conducting a research study requires ethical considerations, such as obtaining informed consent from participants and ensuring the privacy and confidentiality of their responses. Additionally, it may be beneficial to consult with a research advisor or expert to guide you throughout the research process.