If Jaguar decides it will only have dealerships in cities with at least 150,000 people, it is using a ______ variable to segment its market.
A) behavioristic
B) demographic
C) psychographic
D) environmental
E) geographic
Which of the following is true with respect to segmenting markets?
A) Segmentation variables should be selected on a random basis.
B) A company's resources and capabilities should have little effect on how markets are segmented.
C) The best way to segment markets is by using demographic variables.
D) There is no ideal way to segment markets.
E) Lifestyle variables provide the best means of segmenting a market.
http://www.investopedia.com/terms/m/marketsegmentation.asp
yes
For the first question, the answer is E) geographic. Jaguar is using a geographic variable, specifically the population size of cities, to segment its market.
As for the second question, the best answer is D) There is no ideal way to segment markets. While demographic variables are commonly used for market segmentation, they are not always the best or only option. The choice of segmentation variables will depend on various factors, such as the nature of the product or service, the target audience, and the company's overall strategy and resources. Different situations may call for different variables or combinations of variables, such as geographic, demographic, psychographic, or behavioral variables. It is important to carefully analyze and consider multiple factors when segmenting markets, rather than relying on a single approach.