I have a lot of holes where I need to look up some research, but can you give me some feedback on the following classification essay: P.J. O'Rourke said, “We loved cars until the 70's or so, they then became appliances. What began as pleasure became a necessity.” This statement speaks of the numerous potential car buyers there are in the world. There are approximately 16 million new vehicles sold annually according to the New York Daily News. There is good reason and everyone knows that the Department of Motor Vehicles is often jam packed. It stands to reason that car sponsors would want to reach potential buyers to sell them their product. Every day we are flooded through television, radio, the internet and more by identified sponsors with their strategies to sell their product, car sponsors are no different with television being the strongest medium (----)Car advertisements are indeed pervasive in the form of television commercials. There are three primary types of television car commercials geared toward present day drivers, those depicting an ideal family life, those that scream luxury and those glorifying commuting.
Today one type of television commercials for cars is geared toward the ideal family life. A 2013 Honda Pilot Van commercial shows a family singing a popular rock song, “Crazy,” by popular rock singer Ozzy Ozbourne. Each family takes a turn singing a part from the song while the other members sway their heads back and forth to the singing. They are smiling and clearly enjoying family bonding as they are shown riding along and ultimately come to a crescendo with all members in loud happy “hand clapping, foot stomping” style ending. The narrarator states, “the new eight passenger Honda Pilot.” The message of the commercial being that the vehicle is not only built to fit a family, but that it creates family bonding as well. If you buy this van, your family will spend more time together and enjoy each other's company. Families spend just 8 hours together a week, according to -------.According to public Broadcast System, “talking to kids about serious issues at times when you are not face to face is effective in getting kids to open up to their parents.” The 2014 Honda Odyssey television commercial features a bubble wand, cheerios laced with dusta dn a curly fry “chatting” when all of a sudden they are interrupted by a “great storm” in the form of a mini van handi vac which the Odyssey sports. The narrarators voice is then heart to say, “start something special in the new Honda Odyssey. The marketing here clearly being directed at the family that not only has fun, evidenced by the snacks and toys, but also wants to enjoy a clean family environment. Cars which transport children typically were know to be run amok with kids toys, snacks, etc. Today's family can still enjoy their fun and food in their travels, but are now able to clean as they go. The Nissan Quest commercial espouses the theory that “mom's have changed, shouldn't the mini van?” The commercial shows various moms loading various sports paraphenelia into the van. The idea being sold here is that driving this van makes you the hip mom of today. Motherhood has changed in many ways, including moms spending more time driving.
Then many car commercials of today are aimed at glorifying commuting. The 2014 Nissan Rogue shows three people in business attire sitting in traffic in a Nissan Rogue. One passenger looks at his watch and turns to the others saying, “we're going to be late,” at which point the driver maneuvers the car in such a way that they arrive at their workplace quickly. He turns to his passengers and says, “oh, are we early?!” This advertising is indicative that driving this car will ensure timeliness for executives to get to their defining place, their work. This is important because
These cars made to make our drive easier are said to make our lives less stressful.
The 2014 Chevrolet Cruze commercial shows a gas station with the song playng the familiar jingle from the television show, “Cheers,” “go where everybody knows your name.” the music stops abruptly when the driver of the Cruze having covered much terrain walks in to pay for his gas, signifying that he is not known here. This is to lead us to believe that he does not have to stop for gas much because the car he has chosen is one which gets good gas mileage. “Chevrolet is new and efficient” is what the narrarator tells us. By driving this car, we are led to believe that commuting is not only easy but cost efficent as well. The average commute in the US is more than 200 hours a year...
Besides being directed at the ideal family life, and glorifying commuting, another type of car television commercial is those which scream luxury. The Mercedes Benz S Class car begins only with calm, sophisticated theme music, it exudes class. The face only of a man covers much of the screen and is joined simply by the words, “one day there will be a car that will see around corners, signal to pedestrians, steer itself...and that day has come.” As the shiny new mercedes pulls onto the scene, beautiful famous art sculptures simultaenously become visible and the commercial then closes with the words, “the best or nothing.” By definition, this commercial is directed to those whom will accept only the best. The significance being purchasing this car brings power as illustrated by the unusually large face depicted on the screen. Driving this car enables an environment full of beauty and sophistication, i.e., famous art sculptures. Driving this car is not mundane or simple. People are willing to pay a lot of money for a car
Being surrounded by art and classical music makes you sophisticated
The BMW 7 Series television commercial begins also with music and without words. The presentation is one of simple sleekness presented through a black car and fully black as night background. Almost as though the lack of words in these commercials seem to indicate that those that are classy enough to purchase these cars need no words, they are in a group by themselves. Upscale people think of themselves
The symbolism used in making the scene completely black is indicative of a “black tie” affair. Most of us do not frequent black tie affairs, again, as most are not lucky enough to drive this car, only the special. Black as a color indicates
Today's televison commercials either show family life as we all would strive toward, make long commutes out to be a blessing, or appeal to a a desire to live luxuriously. This is important for two reasons. It is a given that what we drive says a lot about us. So, if this is so and if it is important to us, we may pick our purchases accordingly. But it may also be valuable to those of us who would prefer not to succumb to the messages being sold. Just because a commercial promotes a particular idea does not always make it true. It is best always to be informed on our own and from others and than an educated decision is possible. Cars mostly are a necessary evil for most of us. Newer models will continue to be manufactured, commercials will continue to sell us based on what they think we need to hear and what they think will motivate us to buy their product. The best practice of course is to read the facts and research the reviews on cars, and watch the commercials for enjoyment, because some of them are really good.
Based on the provided text, it seems like you have written a classification essay on different types of car commercials. However, it is important to note that in order to provide detailed feedback on your essay, I would need to read the entire essay.
In terms of the structure and content of the sections you have provided, you have categorized the commercials into three types: commercials geared towards the ideal family life, commercials glorifying commuting, and commercials that scream luxury. Each section provides specific examples of commercials and their messages. Overall, your essay seems to provide a clear classification and analysis of different types of car commercials.
To further improve your essay, here are a few suggestions:
1. Introduction: Consider providing a brief overview of the purpose and significance of car commercials in the automotive industry. You can also introduce the idea of how car commercials have evolved over time.
2. Transition sentences: Include transition sentences at the beginning of each section to help the reader follow the flow of your essay. These sentences can provide a brief summary of the category you will be discussing.
3. Analysis and evidence: While you have provided examples of commercials in each category, try to provide more analysis and evidence to support your claims. For example, you can examine the persuasive techniques used in the commercials and how they appeal to the target audience. Additionally, you can include statistics or research findings related to car buying behaviors or consumer preferences.
4. Conclusion: Your conclusion briefly touches on the importance of being informed and making educated decisions when it comes to buying cars. Consider expanding on this point and providing a more impactful concluding statement.
Remember, it is important to review and revise your essay for clarity, coherence, and grammar before submitting it.