Old Navy executives want to target an older crowd in order to increase the firm?s market share so they survey men and women ages 40 to 60 about how often and for what type of activities they wear casual clothing. This is an example of
reliability
exploratory research
probability sampling
descriptive research
causal research
descriptive research
reliability
probability sampling
exploratory
Based on the information provided, the example given is of descriptive research.
Descriptive research is a type of research that aims to describe the characteristics, behaviors, and attitudes of a particular group or population. In this case, the Old Navy executives are conducting a survey among men and women ages 40 to 60 to gather information about their clothing preferences and usage.
Exploratory research, on the other hand, is conducted when the researchers want to gain insights and explore a topic that is not well understood or when little previous research has been conducted on the subject.
Probability sampling refers to a sampling technique where each member of the population has an equal chance of being selected for the study. From the information given, it is not clear whether the survey used probability sampling or some other sampling method.
Causal research aims to understand cause-and-effect relationships between variables. This would involve testing hypotheses and conducting experiments to establish a cause-and-effect relationship, which is not evident in this example.
Reliability refers to the consistency and stability of a measurement instrument or research results. It does not directly apply to the example given.
Therefore, the most appropriate choice from the options provided is descriptive research.