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3. According to the text, today’s public relations firms offer all the following services EXCEPT:
executive speech training.
research and evaluation.
advertising placement.
events management.
Question 4. 4. All of the following are examples of the public relations emphasis in a large, complex organization EXCEPT:
news conferences.
writing executive speeches.
routine news releases.
formal contact with the media.
Question 5. 5. Which of the following is NOT one of Ivy Lee’s four important contributions to public relations?
product positioning.
dealing with top executives and seeking active support and contributions of management.
maintaining open communication with news media.
emphasizing the necessity of humanizing business.
Question 6. 6. In this response, the crisis minimized with a statement that no serious damage or injuries resulted. Sometimes, the blame is shifted to the victims, as was the case in the Firestone recall?
attack the accuser.
excuse.
justification.
ingratiation.
Question 7. 7. What is not a life cycle phase of conflict management?
proactive phase.
conflict phase.
strategic phase.
recovery phase.
Question 8. 8. What sector offers public relations professionals the highest median salary?
health care
financial services
technology/internet
telecommunications
Question 9. 9. What is not recommended as a way to communicate during a crisis?
put the organization first.
take responsibility.
designate a single spokesperson.
provide constant flow of information.
Question 10. 10. The public relations field is most extensively developed in
Canada.
Hong Kong.
United States.
Australia.
How would you like us to help you?
To answer each of these questions, you can refer to the text or material that you have been provided with. Here is a step-by-step guide on how to find the answers to these questions:
3. Look for information in the text about the services offered by today's public relations firms. Identify the services mentioned in the text and compare them to the given options. The option that is not mentioned in the text is the correct answer.
4. Focus on the section related to the public relations emphasis in a large, complex organization. Identify the examples mentioned in the text and compare them to the given options. The option that is not mentioned in the text is the correct answer.
5. Locate the section that discusses Ivy Lee's contributions to public relations. Identify the contributions mentioned in the text and compare them to the given options. The option that is not mentioned in the text is the correct answer.
6. Read the response provided and identify the technique used to minimize the crisis. Compare the technique used in the response to the given options. The option that matches the technique used in the response is the correct answer.
7. Locate the section that discusses the life cycle phases of conflict management. Identify the phases mentioned in the text and compare them to the given options. The option that is not mentioned in the text is the correct answer.
8. Look for information in the text about the sectors or industries that offer the highest median salary for public relations professionals. Identify the sectors mentioned in the text and compare them to the given options. The sector that is mentioned in the text as offering the highest median salary is the correct answer.
9. Find the section that provides recommendations for communication during a crisis. Identify the recommendations mentioned in the text and compare them to the given options. The option that is not mentioned in the text as a recommended way to communicate during a crisis is the correct answer.
10. Consider the text or material that discusses the development of the public relations field. Identify the country that is mentioned as having the most extensive development in the field. The country that is mentioned in the text is the correct answer.
By following these steps, you should be able to find the answers to the given questions.