Match each of the following steps that took place as Books on Wheels moved through the decision making, production, marketing, and sale of The Campus Cart with the correct phase of the management process: planning/organizing, directing/leading, and controlling.
A. Planning/Organizing
B. Directing/Leading
C. Controlling
1.Identifying five college campuses to serve as test markets.
2.Overseeing the production and shipment of The Campus Cart.
3.Deciding which new markets to expand into based on the first year’s sales results.
4.Implementing a bonus system to reward employees for meeting sales and production goals.
5.Deciding to spend more advertising dollars in regions where sales were slower than expected.
Recorded cash sales for the first week of August $9750; cost of the merchandise was $4,000.
a
b
c
1. A. Planning/Organizing
Step 1 involves identifying five college campuses to serve as test markets. This requires planning and organizing, as it involves strategic decision-making about where to target The Campus Cart for maximum impact.
2. B. Directing/Leading
Step 2 involves overseeing the production and shipment of The Campus Cart. This falls under the category of directing and leading, as it requires managing and guiding the production process to ensure that the carts are manufactured and delivered on time and in the desired quantity.
3. C. Controlling
Step 3 involves deciding which new markets to expand into, based on the first year's sales results. This falls under controlling, as it requires analyzing and evaluating the sales data to make informed decisions about future market expansion.
4. B. Directing/Leading
Step 4 involves implementing a bonus system to reward employees for meeting sales and production goals. This falls under directing and leading, as it involves motivating and incentivizing employees to achieve specific objectives.
5. A. Planning/Organizing
Step 5 involves deciding to spend more advertising dollars in regions where sales were slower than expected. This falls under planning and organizing, as it requires developing a strategy to address the underperforming regions and allocate resources (advertising dollars) accordingly.