Explain the evolution of Cold War liberalism between 1945 and 1968, that is from the presidency of Harry S. Truman through John F. Kennedy and to Lyndon Baines Johnson. Why did Jimmy Carter eschew the label during the 1976 election?

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The evolution of Cold War liberalism between 1945 and 1968 can be understood by examining the presidencies of Harry S. Truman, John F. Kennedy, and Lyndon B. Johnson. Cold War liberalism refers to the political ideology that emerged in the context of the Cold War, where the United States and the Soviet Union were engaged in a global power struggle.

During Truman's presidency (1945-1953), Cold War liberalism was characterized by a strong anti-communist stance and containment policy, which aimed to prevent the spread of communism. Truman's administration implemented several measures, such as the Truman Doctrine, the Marshall Plan, and the establishment of NATO, to contain the Soviet Union's influence in Europe. This era of Cold War liberalism emphasized a robust military-industrial complex and an active foreign policy to combat the communist threat.

Following Truman, John F. Kennedy became president in 1961. Kennedy's approach to Cold War liberalism was marked by more nuanced tactics. He recognized the limitations of military interventions and emphasized the importance of soft power diplomacy, economic aid, and promoting American values. Kennedy's most notable instance of Cold War liberalism was the Cuban Missile Crisis, where he successfully navigated a dangerous confrontation with the Soviet Union without escalating into a nuclear war.

Lyndon B. Johnson, who succeeded Kennedy after his assassination, continued the Cold War liberalism legacy. Johnson's presidency (1963-1969) was defined by a combination of containment and domestic policy reforms. He escalated American involvement in the Vietnam War, driven by concerns about the spread of communism in Southeast Asia. However, domestically, he embraced a liberal agenda known as the Great Society, which aimed to eliminate poverty and racial discrimination through policies such as civil rights legislation and social welfare programs.

Now, turning to Jimmy Carter, who ran for president in 1976, he deliberately distanced himself from the label of Cold War liberalism. This was due to a combination of factors. Firstly, public sentiment had shifted in the aftermath of the Vietnam War, as disillusionment with military intervention grew. Carter, therefore, sought to distance himself from the perceived failures and mistakes of the Johnson administration in Vietnam.

Secondly, Carter's foreign policy approach emphasized human rights and promoting democracy. Rather than focusing solely on containing communism, Carter sought to align American foreign policy with moral values. This departure from the traditional Cold War liberalism made him less inclined to embrace the label.

Lastly, Carter's presidency also saw significant challenges in the form of economic crises, the Iranian hostage crisis, and energy shortages. These issues forced Carter to prioritize domestic concerns, further minimizing his engagement with Cold War foreign policy debates.

In summary, the evolution of Cold War liberalism between 1945 and 1968 can be seen through the presidencies of Truman, Kennedy, and Johnson. Truman established the foundation of anti-communist containment, Kennedy emphasized a more nuanced approach, and Johnson pursued a combination of containment abroad and domestic reforms. Carter, however, eschewed the label of Cold War liberalism due to changing public sentiments, his focus on human rights, and the challenging domestic context he faced during his presidency.