In Japan, loss of face is as important as loss of personal

reputation, but there have not been many libel or slander
suits, as compared with the United States.

What does loss of face mean?

http://www.google.com/search?q=define%3A+loss+of+face&oq=define%3A+loss+of+face&aqs=chrome..69i57j69i58.5934j0j7&sourceid=chrome&espv=210&es_sm=119&ie=UTF-8

http://goasia.about.com/od/Customs-and-Traditions/a/Saving-Face.htm

thank you Writeacher and Ms.Sue!

You're welcome. =)

Loss of face is a cultural concept that originated in East Asia, particularly in countries like Japan, China, and Korea. It refers to the social shame or humiliation one experiences when their actions, behavior, or reputation are seen in a negative light by others within their community or society. It is associated with the importance placed on maintaining social harmony, saving face, and upholding one's honor and dignity.

In Japanese culture, preserving one's face or "saving face" is highly valued. It involves avoiding actions that may bring shame or embarrassment to oneself or others, as well as maintaining a positive reputation and image. This expectation often leads individuals to be conscious of their behavior and cautious about potential repercussions that may result in loss of face.

It is worth noting that loss of face is different from individual reputation. While personal reputation is more about how one is perceived by others on an individual level, loss of face is concerned with the impact on one's social standing within a community or society.

Regarding the comparison between Japan and the United States, it is true that there are fewer libel or slander suits in Japan. This can be attributed to the cultural emphasis on saving face and the strong desire to avoid public confrontations or damaging personal relationships through legal action. Instead, individuals may often try to resolve disputes or repair damage to their reputation through mediation, private apologies, or personal efforts to rehabilitate their image.