davis is a producer of seasoning powder for quick preparation of food.By 2012 there are nine varieties of seasoning powders.The marketing objectives of the company are to contribute to the dietary life of consumers and also diversify its products to increase the company's turnover.The market is growing 20%.The demand for these instant food products is from housewives,singles,restaurants,and food stalls.Unlike other companies which are paste-based,Davis's products are powder based.Davis'products are easy to use,less oily and healthier as the products are produce by using the spray dry technology where both quality and cleanliness are guaranteed.however,observation shows that Davis is struggling to establish a stable foothold in the growing market.Production of the seasoning powrder is running at loss.

Analyze:

Explain the strengths,weaknesses,opportunities and threats of davis's business.

To analyze Davis's business, we will evaluate its strengths, weaknesses, opportunities, and threats using the information provided:

Strengths:
1. Variety: Davis offers nine varieties of seasoning powders, providing options to cater to different tastes and preferences.
2. Health-conscious products: Davis's products are less oily and healthier than competing paste-based products, appealing to consumers looking for healthier food options.
3. Spray dry technology: By using spray dry technology, Davis ensures product quality and cleanliness, enhancing the value proposition for consumers.

Weaknesses:
1. Loss-making production: Despite being in a growing market, Davis is struggling to establish a stable footing and is running its production at a loss. This indicates a vulnerability in the company's operations or cost structure that needs to be addressed.
2. Lack of market presence and awareness: Davis seems to be facing challenges in establishing a strong brand presence and market awareness, which could affect its ability to effectively compete in the market.

Opportunities:
1. Growing market: The overall market for instant food products, including seasoning powders, is growing at a rate of 20%. This presents an opportunity for Davis to tap into the increasing demand and expand its customer base.
2. Diversification potential: Davis aims to diversify its product offerings, which is an opportunity to introduce new products that cater to different market segments and increase its turnover.
3. Target consumer base: The demand for instant food products is coming from a range of consumers, including housewives, singles, restaurants, and food stalls. Davis can leverage this diversified target market to increase sales and capture a larger share of the market.

Threats:
1. Intense competition: The seasoning powder market is likely to have intense competition from other companies offering similar products. Davis needs to differentiate itself effectively to stand out in such a crowded market.
2. Market trends and shifts: Consumer preferences and food trends can change rapidly, posing a threat to Davis's product offerings if it fails to adapt quickly.
3. Cost and pricing pressures: If Davis continues to face production losses, it may struggle with cost management and pricing competitiveness, putting its financial stability at risk.

To address these challenges and capitalize on opportunities, Davis should focus on improving operational efficiency, building brand visibility, and constantly innovating its product offerings to cater to evolving consumer demands. Market research and analysis as well as a reevaluation of the cost structure will be crucial in formulating effective strategies.