1. Tailor your business to aim your product or service at a certain group of customers, who are called the
A. primary target market.
B. focus group.
C. demographic grouping.
D. research base.
A?
I agree.
One drawback of mailed marketing surveys is A. longer response times, sometimes six to eight weeks.
B. the process is inconvenient for the respondent.
C. the lack of anonymity.
D. the high cost.
D?
A, B, and D!!!
I have to choose only one, could you help me?
I find it hard to choose among those 3. All are drawbacks, in my opinion. If I had to put them in order, I guess I could see how D would be the worst of them.
I believe the answer is A
To answer this question, we need to understand the concept of targeting customers in business. Targeting customers means tailoring your product or service to appeal to a specific group of people who are most likely to buy from you.
Option A, primary target market, refers to the specific group of customers that you have identified as your primary focus. This is the correct answer.
Option B, focus group, refers to a small group of people who are brought together to provide feedback on a product or service during the research and development phase. While focus groups can be part of the process to identify the target market, they are not the same as the target market itself.
Option C, demographic grouping, refers to a way of categorizing people based on characteristics such as age, gender, income, and education. Demographics can be a useful tool in identifying and understanding your target market, but it is not the same as the target market itself.
Option D, research base, refers to the body of research and knowledge that informs business decisions. While research is often conducted to identify and understand the target market, it is not the same as the target market itself.
So, the correct answer is A. primary target market.