Familiarize yourself with the major environmental forces facing Canadian business by reading pages 6 to 19 of your textbook. The forces are: economic, demographic, technological, cultural, and legal.

Watch the following recruitment ads for IBM:

A: Go to youtube and watch the video called "Recruitment for IBM Computers 1960s Commercial"

B: Go to youtube and watch the video called "Why I'm an IBMer"

Question 1: What environmental forces has IBM addressed in B. since A.? Mention the forces and describe how IBM has addressed them.

Question 2: What environmental forces could IBM address better in B.? Mention the forces and describe how IBM could address them better.
Word limit = 250 words.

How would you like us to help you with this assignment?

Just with question A, I've watched the 2 videos and I would like a hint on some of the forces that are addressed and how

Although I don't see how this is an environmental issue, the more recent video pictures women and racial minorities that were absent in the 1960 video.

It makes sense if the question is asking about corporate environment.

Answer 1:

Since the 1960s, IBM has addressed several environmental forces in its recruitment advertisements. In the "Why I'm an IBMer" video, IBM has addressed the economic, technological, and cultural forces. The economic force is addressed by highlighting IBM's focus on innovation and the potential for career growth for employees. The video shows employees working on cutting-edge technologies that help them solve complex problems for clients. This strategy attracts individuals who are looking for challenging work and opportunities for career advancement.

The technological force is addressed by showcasing IBM's innovative solutions, including artificial intelligence, cloud computing, and blockchain. The video highlights how these technologies are transforming businesses, and how IBM is leading the way in developing them. By emphasizing its technological expertise, IBM appeals to individuals who are interested in working with the latest technologies and making a difference through their work.

The cultural force is addressed by showing a diverse workforce that includes individuals from different backgrounds and cultures. The video highlights the importance of diversity and inclusion in IBM's culture, and how it contributes to better business outcomes. By emphasizing its commitment to diversity and inclusion, IBM attracts individuals who value these principles and are looking for an inclusive work environment.

Answer 2:
One environmental force that IBM could address better in its recruitment advertisements is

Answer 1:

Since the 1960s, IBM has addressed several environmental forces in its recruitment advertisements. In the "Why I'm an IBMer" video, IBM has addressed the economic, technological, and cultural forces. The economic force is addressed by highlighting IBM's focus on innovation and the potential for career growth for employees. The video shows employees working on cutting-edge technologies that help them solve complex problems for clients. This strategy attracts individuals who are looking for challenging work and opportunities for career advancement.

The technological force is addressed by showcasing IBM's innovative solutions, including artificial intelligence, cloud computing, and blockchain. The video highlights how these technologies are transforming businesses, and how IBM is leading the way in developing them. By emphasizing its technological expertise, IBM appeals to individuals who are interested in working with the latest technologies and making a difference through their work.

The cultural force is addressed by showing a diverse workforce that includes individuals from different backgrounds and cultures. The video highlights the importance of diversity and inclusion in IBM's culture, and how it contributes to better business outcomes. By emphasizing its commitment to diversity and inclusion, IBM attracts individuals who value these principles and are looking for an inclusive work environment.

Answer 2:
One environmental force that IBM could address better in its recruitment advertisements is the social force. IBM could showcase its commitment to social responsibility and sustainability, which is becoming increasingly important to job seekers, especially younger generations. The company could highlight its efforts to reduce its carbon footprint, promote ethical practices, and contribute to social causes. By emphasizing its social responsibility, IBM can attract individuals who are looking for a company that aligns with their values and makes a positive impact on society.

In order to analyze the environmental forces that IBM has addressed in the video "Why I'm an IBMer" (B) compared to the video "Recruitment for IBM Computers 1960s Commercial" (A), it is important to understand these forces first. According to pages 6 to 19 of the textbook, the major environmental forces facing Canadian businesses are economic, demographic, technological, cultural, and legal factors.

In video B, IBM addresses several of these environmental forces.

1. Economic Force: IBM recognizes that economic factors play a crucial role in attracting and retaining talent. They highlight the competitive compensation packages and opportunities for career growth, addressing the economic concerns of potential employees.

2. Technological Force: IBM acknowledges the rapid advancements in technology and the significance of being at the forefront of innovation. They emphasize the company's commitment to cutting-edge technology solutions, indicating their awareness of the technological force in the business environment.

3. Cultural Force: IBM showcases its diverse and inclusive work environment, highlighting the importance of teamwork and collaboration across different cultures and backgrounds. This addresses the cultural force, as they recognize the importance of cultural diversity in today's global business landscape.

4. Legal Force: While not explicitly mentioned in the video, IBM indirectly addresses the legal force by showcasing their adherence to ethical business practices and values. This implies their commitment to operating within legal boundaries and ethical standards.

Despite addressing these environmental forces, there are areas where IBM could improve in video B.

1. Demographic Force: The video does not explicitly address the demographics of the workforce or diversity initiatives focused on gender, age, or ethnicity. IBM could better address this force by highlighting specific programs or initiatives aimed at promoting diversity and inclusiveness.

2. Economic Force: While IBM mentions competitive compensation, the video could provide more details on the benefits and perks offered to employees. This would address the economic force more comprehensively by providing a clearer picture of the financial benefits of working for IBM.

3. Technological Force: Although IBM emphasizes their commitment to technology, they could provide more specific examples of cutting-edge projects or innovations they are working on. This would further demonstrate their ability to navigate the technological force in the business environment.

Overall, video B addresses several environmental forces such as the economic, technological, cultural, and legal forces. However, there is room for improvement in addressing the demographic and economic forces more comprehensively, as well as providing more specific examples related to the technological force.