Advertising research: theory and practice

posted by Sarah

research primarily uses open-ended, probing questions to encourage consumers to discuss and share their thoughts and feelings on a particular subject.
a. Quantitaative
b. qualitative
c. secondary
d. primary

  1. PsyDAG

    B and D

Respond to this Question

First Name

Your Answer

Similar Questions

  1. nursing research

    qualitative, quantitative, and outcomes research?
  2. Social Studies

    Alright, I'm writing a research paper and am so confused. My topic is on whether or not participating in music affects a students standardized test scores. I am keeping track of scores over a period of time by keeping records of students. …
  3. college

    • Write at least 300 words describing a time when you had to test a theory. This theory may be something you have tested at work, school, or even at home. • Answer the following questions in your summary: o What type of informal …
  4. research

    Define the distinctions between primary, secondary, and tertiary sources in a secondary search
  5. Business Research

    A data processing analyst for a research supplier finds that a preliminary computer run of survey results show that consumers love a client’s new product. The employee buys a large block of the client’s stock. Discuss the ethical …
  6. english

    If you go to the Internet and do a research for statistics to back up your argument for a speech you are writing for your Communications class, it is considered: A. primary research. B. investigative research. C. systematic research. …
  7. Language Arts

    What is the most important reason for using multiple sources in a research presentation?
  8. SS-HELP

    i have no idea what they are asking, help!! For this portfolio project, you will conduct research and examine documents that show the thoughts of both immigrants and people who opposed immigration. You will use the research and primary …
  9. Advertising research: theory and practice

    Amanda would like to develop a product for Coca-Cola for health conscious consumers. She first needs to conduct adequate _______ segmentation research in order to find out more about the market. a. positioning b. psychographic c. individualized …
  10. Advertising research: theory and practice

    James wants to change the creative strategy in order to make consumer think differently about his product. He wants the product to be viewed as a product for sports enthusiasts. In order to do this, he must: a. conduct demographic …

More Similar Questions