You are analyzing your advertising expenses. You have a print ad in the Apartment Guide rental magazine that costs $900 per month. You also have an ad on the apartments/com website that costs $224 per month. You have tracked your call, show and lease traffic and have determined that you conducted six shows and rented to three residents who stated they saw you first in Apartment Guide. You also had ten e-mails and three follow-up shows, renting to two of these prospects, who came from the apartments/com website.

Question

You are analyzing your advertising expenses. You have a print ad in the Apartment Guide rental magazine that costs $900 per month. You also have an ad on the apartments/com website that costs $224 per month. You have tracked your call, show and lease traffic and have determined that you conducted six shows and rented to three residents who stated they saw you first in Apartment Guide. You also had ten e-mails and three follow-up shows, renting to two of these prospects, who came from the apartments/com website.

Calculate your cost per lease in dollars from each source

Answer 1

900/3 = $300 cost for each apartment

224/2 = $112 cost for each apartment.

Answer 2

Ms. Sue,

I am immensely grateful to you, for your help and patience. God Bless you and yours and all you do in life.

Sincerely,
Esther Munoz

Answer 3

To calculate the cost per lease for each source, you will need the total advertising expense for each source and the number of leases generated from that source.

For the Apartment Guide print ad:
- Monthly cost: $900
- Number of leases generated: 3

Cost per lease from Apartment Guide = Monthly cost / Number of leases generated
= $900 / 3
= $300 per lease

For the apartments.com website ad:
- Monthly cost: $224
- Number of leases generated: 2

Cost per lease from apartments.com = Monthly cost / Number of leases generated
= $224 / 2
= $112 per lease

So, the cost per lease from the Apartment Guide is $300, and the cost per lease from apartments.com is $112.

Answer 4

To calculate the cost per lease from each source, you need to calculate the total expenses for each source and divide it by the number of leases obtained.

First, let's calculate the total expenses for each source:

Print ad in the Apartment Guide rental magazine:
Monthly cost: $900

Ad on the apartments/com website:
Monthly cost: $224

Next, let's calculate the number of leases obtained from each source:

From the print ad in the Apartment Guide:
Number of leases obtained: 3

From the ad on the apartments/com website:
Number of leases obtained: 2

Now, let's calculate the cost per lease for each source:

Cost per lease from the print ad in the Apartment Guide:
Total expenses for the print ad: $900 (monthly cost)
Number of leases obtained from the print ad: 3

Cost per lease from the print ad = Total expenses / Number of leases obtained
Cost per lease from the print ad = $900 / 3
Cost per lease from the print ad = $300

Cost per lease from the ad on the apartments/com website:
Total expenses for the website ad: $224 (monthly cost)
Number of leases obtained from the website ad: 2

Cost per lease from the website ad = Total expenses / Number of leases obtained
Cost per lease from the website ad = $224 / 2
Cost per lease from the website ad = $112

Therefore, the cost per lease from the print ad in the Apartment Guide is $300, and the cost per lease from the ad on the apartments/com website is $112.