explain the state of domestic tourism when the rand is strong
http://www.google.com/#q=domestic+tourism+when+the+rand+is+strong
2017
When the rand, the currency of South Africa, is strong, it means that it has a higher value relative to other currencies. This can have a positive impact on domestic tourism within South Africa. Here's how:
1. Lower travel costs: A strong rand means that the cost of traveling within the country becomes comparatively cheaper for South Africans. Domestic flights, accommodation, and other travel-related expenses become more affordable, leading to increased travel within the country.
2. Increase in disposable income: As the rand strengthens, purchasing power increases for South Africans. With more disposable income, people are more likely to spend on leisure activities, including domestic travel. This can result in a boost for the tourism industry within the country.
3. Attraction for international tourists: A strong rand may attract more international tourists to South Africa. Since their currencies will have greater purchasing power, they may find it more affordable to visit and explore the country, contributing to domestic tourism.
4. Boost to local businesses: Increased domestic tourism can benefit various local businesses that rely on tourism, such as hotels, restaurants, tour operators, and small retailers. This can lead to job creation and stimulate economic growth within the tourism sector.
It's important to note that the state of domestic tourism is influenced by various other factors apart from the strength of the rand, such as safety, infrastructure, marketing efforts, and political stability. Nonetheless, a strong rand often provides favorable conditions for domestic tourism in South Africa.