1. After you have put a marketing plan in place, it is important to do what?
A) Monitor the results.
B) Increase the price.
C) Reduce your advertising.
D) Segment the market.
Is the answer A?
2. Using advertising to promote a company instead of a product or service is called what?
A) corporate image
B) hierarchical advertising
C) institutional advertising
D) brand image
Is the answer C?
Thank you so much for any help!
Is 2 actually A? I'm kinda stuck on that one.
1. A - yes
2. A - yes
2-A wrong
1. To determine the correct answer, let's go through the options and consider the purpose of a marketing plan. A marketing plan is a strategic document that outlines the goals and objectives of marketing activities to promote a product, service, or company. Once a marketing plan is implemented, it is important to assess its effectiveness and make necessary adjustments.
A) Monitoring the results: This option aligns with the purpose mentioned above. By monitoring the results, you can assess whether the marketing plan is achieving its intended goals and objectives. Therefore, option A is a valid answer.
B) Increasing the price: While pricing strategies may be a part of a marketing plan, this option addresses a different aspect. It focuses on adjusting the price, which may not directly relate to monitoring the results of a marketing plan.
C) Reducing your advertising: This option suggests reducing advertising efforts, which is counterproductive to assessing the effectiveness of a marketing plan. Reduction in advertising may lead to a decrease in visibility and hinder the measurement of marketing results.
D) Segment the market: Segmentation is a key concept in marketing, but it relates more to the development of a marketing plan rather than evaluating its effectiveness. Therefore, it is not directly related to monitoring the results.
Based on the above analysis, the correct answer is indeed option A) Monitor the results.
2. To determine the correct answer, let's review the options and their definitions:
A) Corporate image: This option refers to the perception and reputation that a company holds in the eyes of the public. It encompasses the overall impression of the company, including its values, culture, and identity. While advertising may contribute to shaping a corporate image, it is not specific to promoting a company over a product or service.
B) Hierarchical advertising: This is not a commonly used term in marketing. It does not specifically address the act of promoting a company instead of a product or service.
C) Institutional advertising: This option refers to advertising campaigns that focus on promoting the overall image and reputation of a company, rather than emphasizing specific products or services. Institutional advertising aligns with the given description and is indeed the correct answer.
D) Brand image: Brand image refers to the perception and reputation of a specific product or service in the eyes of consumers. While advertising can contribute to shaping a brand image, it is not specific to promoting a company over a product or service.
Based on the above analysis, the correct answer is indeed option C) Institutional advertising.
You're welcome! If you have any more questions, feel free to ask.