What are the values (negative) being taught in this advertisement? The advertisement is trying to sell a military style watch. In the advertisement there are two armed soldiers in the background and appear to be situated in a war zone area.

I am able to work out that there are connections between the location of where the men are, and some sort of correlation between the soldiers and the watch.

The very word "values" asks for a variety of responses, since "values" vary. You're right that the correlation between the soldiers and the watch is clear if it's a "military style watch." If you idolize soldiers in war zones, you may want to buy the watch! On the other hand, if your values deplore war, maybe not. And to call either set of "values" negative is a value judgment in and of itself. To deplore war is not necessarily to preclude admiration for people who serve in the military. "Values" do vary!

The ad is trying to appeal to those who admire "heroism" in battle by associating the product with such "heroism."

To analyze the values being taught in an advertisement, it is important to consider the overall context and visual cues presented. In the case of the military-style watch advertisement you mentioned, several values can be inferred from the imagery and scenarios depicted. Here's how you can understand the negative values being taught:

1. Observe the visual elements: Start by noticing the main components of the advertisement, such as the armed soldiers in a war zone. Focus on their presence, their actions, and the emotions they evoke.

2. Identify the connection with the product: Look for any visual or thematic links between the soldiers and the watch. Consider how the watch is presented in relation to the soldiers and whether any messages are being implied or communicated.

3. Analyze the symbolism: Reflect on the symbolism associated with soldiers and war zones. Consider how these elements are relevant to the main selling point of the watch. For example, does the advertisement suggest that wearing the watch will make the wearer feel powerful or prepared for conflict?

4. Consider the implications: Think about the potential negative values that may arise from the advertisement's portrayal. For instance, does it glorify violence or militarization? Does it promote aggression or a combative mindset? Does it encourage a fascination with warfare or combat situations?

By following these steps, you can gain a deeper understanding of the negative values being promoted in the military-style watch advertisement. This approach can be applied to analyze various advertisements and help you develop more insights into the messages being conveyed.