how does jihad and Mcworld undermine nationalism?

http://en.wikipedia.org/wiki/Jihad_vs._McWorld

http://www.theatlantic.com/magazine/archive/1992/03/jihad-vs-mcworld/303882/

What do you think?

I read through those and i understand Mcworld but I'm having a difficult time understanding what its talking about for jihad

From the Wikipedia article:

"Jihad[edit]
Barber sees "Jihad" as offering solidarity and protecting identities, but at the potential cost of tolerance and stability. Barber describes the solidarity needed within the concept of Jihad as being secured through exclusion and war against outsiders. As a result, he argues, different forms of anti-democratization can arise through anti-democratic one-party dictatorships, military juntas, or theocratic fundamentalism."

so this would undermine nationalism because he essentially suggests that anti-democratic dictatorships will arise due to exclusion and not wanting to conform to uniformities of industrial modernization?

Jihad and McWorld, as explained by political theorist Benjamin Barber, are two opposing forces that can undermine nationalism in different ways. Jihad refers to the desire for religious or cultural identity, while McWorld reflects the global integration of markets and the spread of consumerism. Both forces can challenge the concept of nationalism, albeit in different ways.

1. Jihad: Jihad represents the resurgence of religious or cultural identity and the desire to preserve or protect it. It can undermine nationalism by promoting loyalty to a specific religious or cultural group rather than to the nation-state. Jihadists prioritize their religious or cultural affiliation above national identity, which can lead to tensions and conflicts within a nation. This challenge to nationalism often arises in countries with diverse religious or ethnic groups vying for autonomy or independence.

2. McWorld: McWorld, on the other hand, signifies the interconnectedness and homogenization of global markets and consumer culture. It undermines nationalism by eroding the distinction between national boundaries and promoting a globalized identity centered around consumerism. Transnational corporations and global brands, fueled by consumer culture, can weaken nationalistic sentiments by creating a globalized culture that transcends national identities. As people increasingly identify with global brands and consume similar products, their loyalty and attachment to their nation may decrease.

To explore this topic further, you can analyze the works of Benjamin Barber, specifically his book "Jihad vs. McWorld: How Globalism and Tribalism Are Reshaping the World," which elaborates on the interplay between these two forces and their impact on nationalism. Additionally, studying current affairs and global events can provide examples and insights into how jihad and McWorld challenge nationalism in various contexts.