Ken Garoo would like to read about social psychological research on conformity. He should look at the research of:

http://www.google.com/search?q=social+psychological+research+on+conformity&oq=social+psychological+research+on+conformity&aqs=chrome..69i57.10742j0j8&sourceid=chrome&espv=210&es_sm=93&ie=UTF-8