is Nine co by nine west a name brand store?
Research it.
https://www.google.com/search?q=irrational+economic+decision&rlz=1C1AVSX_enUS414US423&oq=irrational+economic+decision&aqs=chrome..69i57j0.1026j0&sourceid=chrome&espvd=210&es_sm=122&ie=UTF-8#es_sm=122&q=nine+co+by+nine+west