A supermarket like woolworth will fall under which marketing segmentation?
A. Demographic
B.Psychographic
C.Geographic
defunct
To determine which marketing segmentation a supermarket like Woolworths will fall under, we need to understand each segmentation option:
A. Demographic Segmentation: This segmentation categorizes customers based on demographic characteristics such as age, gender, income level, education, occupation, and marital status.
B. Psychographic Segmentation: This segmentation categorizes customers based on psychological and behavioral attributes, including their lifestyle, interests, opinions, values, and personality traits.
C. Geographic Segmentation: This segmentation categorizes customers based on their location, including their country, region, city, climate, urban or rural area, and even specific neighborhoods.
Considering this information, a supermarket like Woolworths is likely to fall under Geographic Segmentation. This is because Woolworths operates primarily in specific geographic areas (countries, regions, cities), targeting customers based on their location. They tailor their marketing strategies, store layouts, product offerings, and promotions to cater to the specific needs and preferences of customers in those areas.