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Decision making is a process by which several possibilities are considered and prioritized, resulting in a clear choice of one option over others. Decision making is a fact of life personally and in business. We make dozens of decisions each day. Some decisions are simple, while others are complex. Some are made for us while others require a great deal of analysis and thought. From what to wear to work to what computer system to choose to how to reward top performers to what movie to see, we use a variety of complex thought processes to make decisions from an array of options. Our ability to make decisions helps us to navigate through life, avoiding potential problems and expanding our horizons. Decision making plays a similar role in business. Decision making aids managers in identifying and selecting among potential opportunities, helping them solve immediate problems and make future problems more manageable. Good decision makers are those who are effective at processing information, assessing risks, and making choices that will have positive outcomes for their organization.

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