an auto manufacturer negotiates a deal to have its cars appear in a Hollywood film. This is an example of
a. publicity b. product placement c. media placement d image exposure
I'll be glad to check your answer.
to affect market_____, a company's framework could be geographic, demographic, psychographic, or benefit-based.
Sally- b. Is your answer :)
The correct answer is b. product placement.
Product placement refers to the practice of incorporating a brand or product into a form of media, such as movies, television shows, or music videos, in order to promote or advertise it. In this case, the auto manufacturer negotiating a deal to have its cars appear in a Hollywood film is an example of product placement.
To arrive at the answer, you should first understand the definitions of the given options:
a. Publicity typically refers to the act of attracting the attention of the public or media to gain visibility or raise awareness about a person, product, or event. While there may be some publicity associated with product placement, it is not the main purpose or category it falls under.
b. Product placement involves strategically featuring a brand or product within a form of media to achieve promotional purposes.
c. Media placement pertains to the practice of selecting and securing specific media channels or platforms to reach a target audience effectively. While product placement could fall under media placement, it is more precise to refer to it as product placement.
d. Image exposure is a term that generally refers to the level of visibility or prominence a brand or product receives in media, whether through advertising, public relations, or other means. While product placement can lead to image exposure, it is not an exact fit for this particular scenario.
Hence, the correct answer is b. product placement.