Which of the following would you want to do when developing a marketing position?
A. Market yourself as a general caterer willing to accept any type of job.
B. Position yourself in an untapped consumer market.
C. Emphasize your inexperience and gain clients by charging a much cheaper price.
D. Go after the same demographic as other area caterers
I'll be glad to comment on your answer.
When developing a marketing position, you would generally want to choose option B: Position yourself in an untapped consumer market.
To arrive at this answer, it is important to understand the purpose of marketing positioning. Marketing positioning involves defining how your product or service is distinct from competitors and how it meets the needs of your target market.
Option A, marketing yourself as a general caterer, may attract a variety of clients, but it does not differentiate you from other caterers or effectively communicate your unique value proposition to potential customers. It is generally more effective to position yourself as specialized in a specific segment or niche.
Option C, emphasizing inexperience and offering a cheaper price, may attract some price-sensitive customers, but it can also create doubts about your quality and professionalism. It is generally better to focus on showcasing your skills, expertise, and unique selling points rather than underselling yourself.
Option D, going after the same demographic as other area caterers, may result in direct competition, making it difficult to standout and gain market share. It is generally better to identify a unique target market that is not being fully served or potentially underserved by existing caterers.
In summary, when developing a marketing position, it is important to carefully consider your unique strengths, target market, and competition in order to position yourself effectively and stand out in the marketplace.