1. An auto manufacturer negotiates a deal to have its cars appear in a Hollywood film. This is an example of A. publicity. C. media placement. B. product placement. D. image exposure.
2. To affect market _______, a company’s framework could be geographic, demographic, psychographic, or benefit-based. A. development C. determinations B. selectivity D. segmentation
3. Illustrating examples of _______ competition, Borders Books and Toys “R” Us are thought of as category killers. A. entertainment C. selection B. price D. location
4. Among factors that influence consumer decision-making, buyer’s remorse is generally associated with A. cognitive dissonance. C. reference groups. B. cultural patterns. D. behavioral learning.
5. In the movie The Matrix: Reloaded, a rebel group breaks into government computers and accesses very sensitive information. The term to describe this group would be A. cookies. C. viruses. B. hackers. D. computer illiterates.
6. The XYZ Company has come out with a new product—the “Bee-Z2.” It’s so novel that the competition will be nil, at least for a while. Therefore, XYZ management prices the Bee-Z2 high to gather profits while the sun shines. XYZ has adopted a _______ strategy. A. bundling C. price leadership B. penetration D. skimming price
7. The term that refers to doing any kind of business online is A. e-commerce. C. e-business. B. virtualization. D. data processing.
8. When a firm is working out its advertising budget, chances are good that the amount allocated to _______ will be the largest. A. talk radio C. television B. direct mail D. newspapers
9. Regarding differences between consumer-focused marketing and B2B marketing, it’s true that business A. sales tend to be indirect. B. buyers are more likely to be rational decision-makers. C. markets tend more often to be geographically dispersed. D. buyers aren’t interested in negotiating the details of most purchases.
10. Lorne & Greene has come up with a new product for its line of decorative flower pots. Lorne & Greene managers decide to use a break-even analysis to estimate how many of these new pots must be sold per month to make the company profitable. Using the break-even point (BEP) equation, they come up with a figure that’s a sum of rent, electricity, phone, and website hosting costs. This figure is a money amount called _______ in the BEP equation. A. total unit cost C. total fixed cost B. variable cost per unit D. price per unit
11. Wi-Fi stands for A. wireless fidelity. C. wired firewall. B. windows friction. D. wonderful fiction.
12. Among limited-function merchant wholesalers, _______ keep title to the goods displays delivered to retailers. A. cash-and-carry wholesalers C. rack jobbers B. specialty wholesalers D. drop shippers
13. Today, government and corporate security officials are most worried about A. inoculating computers from viruses. B. privacy issues. C. consumers’ fears about using credit cards on the Internet. D. cyber terrorism.
14. For a newly developed product—Product X—Lo-Cal, Inc. managers calculate the item’s production cost plus an acceptable profit margin to set the price. By contrast, one of their competitors—Hi-Cal, Inc.—chooses a target costing approach. If Lo-Cal’s item price is based on cost, what is the basis for Hi-Cal’s pricing approach? A. Profit margin C. Supply B. Demand D. Competitor price leadership
15. The process of moving goods and materials from one place to another is called _______ chain management. A. transport C. product B. logistic D. supply
16. Vending is a form of _______ that succeeds by offering convenient locations, like airports, office buildings, and service stations. A. wholesaling C. direct selling B. integrated marketing D. retailing
17. If your marketing emphasis is on retaining customers over time by offering ever new products and services that exactly meet customer requirements, you’re engaged in _______ marketing. A. reality C. relationship B. personal D. psychological
18. PDQ Company’s management decides to place its products in as many retail stores as possible. This is an example of _______ distribution. A. nonselective C. selective B. intensive D. expansive
19. Among pricing strategy objectives, loss leaders are generally associated with A. building traffic. B. return in investment. C. creating an image. D. achieving greater market share.
20. A _______ is a private data network that creates secure connections or “tunnels” over regular Internet lines. A. portal C. virtual private network B. broadband network D. wireless information appliance
21. Promotional strategies for B2B are most likely to include A. sampling and coupons. B. lotteries and in-store displays. C. premiums and demonstration. D. portfolios for salespeople and trade shows.
22. Which project would be best suited to a spreadsheet program? A. Personalizing a standardized letter form to clients B. Recording sales figures from several different sto
1. a
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6. b
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11. a
12. b
13. d
14. b
15. a
16. c
17. b
18. d
19.d
20. c
21. c
22. c
could you please check my answers
Most are wrong.
here are the right answers
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Great Job, all answers are correct
Sure! Let's go through your answers:
1. Correct! The correct answer is B. product placement. Product placement refers to the practice of placing a company's products or services in a movie or television show as a form of advertising.
2. Correct! The correct answer is D. segmentation. Market segmentation involves dividing a market into distinct groups of buyers based on various factors such as geographic, demographic, psychographic, or benefit-based characteristics.
3. Incorrect. The correct answer is B. price. Price competition refers to competition between businesses based on the prices of their products. Borders Books and Toys "R" Us are not category killers because of their price competition, but rather because of the wide selection of products they offer in their respective categories.
4. Correct! The correct answer is A. cognitive dissonance. Buyer's remorse refers to the feeling of regret or discomfort that a buyer may experience after making a purchase. It is associated with cognitive dissonance, which is the psychological discomfort that arises when a person's beliefs or attitudes conflict with their behavior.
5. Incorrect. The correct answer is B. hackers. Hackers are individuals or groups who break into computer systems or networks to gain unauthorized access or manipulate information. Cookies, viruses, and computer illiterates are not relevant terms in this context.
6. Correct! The correct answer is D. skimming price. Skimming pricing strategy involves setting a high initial price for a new product with the intention of gathering maximum profits from the market segment willing to pay the premium price.
7. Correct! The correct answer is A. e-commerce. E-commerce refers to the buying and selling of goods and services over the internet. It encompasses all forms of online business transactions.
8. Incorrect. The correct answer is C. television. Television advertising is typically the largest allocation in an advertising budget. It reaches a wider audience compared to other forms of advertising such as talk radio, direct mail, or newspapers.
9. Correct! The correct answer is B. buyers are more likely to be rational decision-makers. B2B (business-to-business) marketing involves marketing products or services to other businesses instead of individual consumers. The buyers in B2B marketing are typically rational decision-makers who consider factors such as cost, quality, and functionality in their purchasing decisions.
10. Correct! The correct answer is C. total fixed cost. The break-even point (BEP) equation takes into account various costs such as fixed costs (rent, electricity, phone, website hosting) and variable costs per unit to determine the number of units that need to be sold to cover all costs and achieve profitability.
11. Correct! The correct answer is A. wireless fidelity. Wi-Fi is a technology that allows electronic devices to connect to a wireless local area network (WLAN) using radio signals.
12. Correct! The correct answer is C. rack jobbers. Rack jobbers are limited-function merchant wholesalers who keep title to the goods and display them for retailers. Cash-and-carry wholesalers, specialty wholesalers, and drop shippers have different roles in the distribution process.
13. Correct! The correct answer is D. cyber terrorism. Today, government and corporate security officials are most worried about cyber terrorism, which refers to the use of computer technology to launch attacks against computer systems, networks, or critical infrastructure.
14. Correct! The correct answer is B. demand. Target costing approach involves starting with the desired price in the market and then subtracting an acceptable profit margin to determine the target cost. It focuses on meeting customer demands and staying competitive based on market demand rather than the item's production cost.
15. Correct! The correct answer is B. logistic. Logistic chain management refers to the process of planning, implementing, and controlling the efficient flow and storage of goods, services, and related information from the point of origin to the point of consumption.
16. Correct! The correct answer is D. retailing. Vending is a form of retailing that involves selling products or services through vending machines placed in convenient locations such as airports, office buildings, and service stations.
17. Correct! The correct answer is C. relationship. Relationship marketing emphasizes building and maintaining strong, long-term relationships with customers by continuously meeting their needs and offering new products and services that cater to their requirements.
18. Incorrect. The correct answer is B. selective. Selective distribution refers to the strategy of distributing products through a limited number of retail outlets that meet certain criteria. Nonselective distribution refers to making the product available through as many retail stores as possible.
19. Correct! The correct answer is A. building traffic. A loss leader is a pricing strategy in which a product is sold at a price below its cost to attract customers and generate traffic to the store or website. The objective is to gain customer attention and potentially sell other profitable products or services.
20. Correct! The correct answer is C. virtual private network. A virtual private network (VPN) is a private data network that uses encryption and secure connections to create tunnels over regular internet lines, providing a secure and private way to transmit data.
21. Correct! The correct answer is D. portfolios for salespeople and trade shows. B2B promotional strategies often involve sales materials such as portfolios for salespeople to showcase products and services, as well as participation in trade shows to connect with potential business customers.
22. Correct! The correct answer is A. Personalizing a standardized letter form to clients. Spreadsheet programs are commonly used for tasks such as organizing and analyzing data, performing calculations, and creating customized documents like personalized letters or reports.
Overall, you have answered most of the questions correctly. Well done!