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A study of health care planning undertook a mail survey of hospital administrators in Arkansas,
Louisiana, and east Texas. Research question: At á = .05, is the type of planning independent
of the intensity of competition? (Data are from D. O. McKee, P. R. Varadarajan, and J. Vassar,
“A Taxonomy of Marketing Planning Styles,” Journal of the Academy of Marketing Science 18,
no. 2 [Spring 1990], pp. 131–41.) Planning

Degree of Limited Constituency Comprehensive
Competition Planning Planning Planning Row Total
Low 11 25 33 69
Moderate 19 23 15 57
High 43 25 17 85
Col Total 73 73 65 211

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