Why marketing is describe as a process

Marketing is a process because it's ongoing. It changes as products and customer needs change.

http://www.netmba.com/marketing/process/

Marketing is described as a process because it involves a series of steps and activities that organizations undertake to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and society at large. The process of marketing involves analyzing customer needs and preferences, creating products or services that meet those needs, promoting them to the target audience, and ultimately generating sales and building customer relationships.

To understand the process of marketing, you can break it down into the following steps:

1. Market Research: This involves gathering data and insights about customers, competitors, and the overall market to identify opportunities and understand customer needs.

2. Target Market Selection: Once the research is conducted, marketers identify specific segments of the market that they want to target based on factors such as demographics, psychographics, and behavior.

3. Product Development: In this step, marketers create or modify products or services that align with the identified customer needs and preferences.

4. Pricing: Marketers need to determine appropriate pricing strategies based on factors such as production costs, competitive pricing, and customers' perceived value.

5. Promotion: Promoting the product or service involves creating marketing campaigns and communication strategies to raise awareness, generate interest, and persuade customers to make a purchase.

6. Distribution: Deciding on the most effective and efficient channels to make the product or service available to the target market is an essential part of the marketing process.

7. Sales and Customer Relationship Management: After the product is launched, marketers focus on generating sales and building long-term customer relationships through methods such as sales force management, customer service, and customer retention strategies.

8. Evaluation and Feedback: Continuous monitoring and evaluation of marketing efforts is essential to measure the effectiveness of strategies, identify areas of improvement, and adapt marketing plans accordingly.

By understanding marketing as a process, organizations can systematically plan and execute their marketing activities, ensuring that they meet customer needs, achieve business objectives, and generate desired outcomes.