which of the following is not one of the three steps to take when audience benefits are hard to identify or develop?
a. Identify the feelings, fears, and needs that may motivate your audience.
b. Identify the objective features of your product or policy that could meet the needs you've ifentified.
c. Describe the drawbacks of the alternatives.
d. Show how the audience can meet their needs with the features of the policy or product.
With the conditions described, why would you want to describe the drawbacks (C)?
To determine which of the options is not one of the three steps to take when audience benefits are hard to identify or develop, we need to review each step and identify the one that does not fit. Let's go through the options:
a. Identify the feelings, fears, and needs that may motivate your audience - This refers to understanding the emotional and practical needs that drive your audience's behavior.
b. Identify the objective features of your product or policy that could meet the needs you've identified - This step involves identifying the specific features or qualities of your product or policy that can address the needs identified in the first step.
c. Describe the drawbacks of the alternatives - This step involves discussing the drawbacks or limitations of the alternative products, policies, or solutions that exist in the market. It helps highlight how your product or policy stands out.
d. Show how the audience can meet their needs with the features of the policy or product - This step focuses on demonstrating how your product or policy can effectively address the needs of the audience based on the features and benefits it offers.
Now, we need to find the option that does not align with the given steps. From the given options, option c - "Describe the drawbacks of the alternatives" - is the option that does not fit. This step is not included in the core steps mentioned for identifying and developing audience benefits.
Therefore, the correct answer is: c. Describe the drawbacks of the alternatives.