starbucks changed the name of some of its coffehouses to connote a different personality to customers. True or False?
http://seattletimes.nwsource.com/html/localnews/2009479123_starbucks16.html
What do you think?
True. In an effort to create a more unique and distinct customer experience, Starbucks has changed the names of some of its coffeehouses. This strategy is known as rebranding, where a company alters its brand name, logo, or other elements to create a new image or personality that resonates with its target audience.
To verify this information, you can refer to various sources such as official Starbucks announcements, news articles, or business analysis reports. These sources often cover Starbucks' branding and marketing strategies, including any changes to their coffeehouse names.