marketing

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a manufacture of drinks, wants to add packaged fruit juices to its existing product line. the manufacturer needs to make some decisions regarding packaging and branding of the fruit juices. these decisions would fall under which variable of the marketing mix?
a. product
b. place
c. promotion
d. price

i was thinking promotion because that is what needs to be thought of when picking branding and packaging

  • marketing -

    I agree.

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