the fact that many americans want the convenience of driving gas-guzzling trucks and sport utility vehicles that contribute disproportionately to pollution and global warming is an example of:

A. the micro-macro dilemma
B. discrepancies in customer value
C. marketing ethics.
D. the consumer's needs.

I'll be glad to discuss your answer with you.

I was thinkink it would be micro-macro dilemma. Because some customers prefer these things but, they may not be right for everyone else.

the trouble is that discrepancies also looks corrcet because there is a difference between the venefits a customer see from a market offering and the costs of obtaining those benefits. aka the fun factor verses the gas price and pollution

i don't think it has to do with marketing ethics or consumer needs at all.

I think its the discrepancies in customer value.

Thank you, i have been thinking about this for about an 1hr.

It could be consumer needs, but not for all consumers. For example, if a family has 4 or 5 children, then they would need a 6 or 7 passenger vehicle for family uses, including long trips, ferrying kids to school or home, etc.

But since not all consumers have needs like that, I think Ms. Sue is right -- consumer value -- what the consumer values.

Thank you!

YW!!

To answer this question, we need to carefully analyze the given statement and understand the concepts involved. Let's break it down:

The statement mentions that many Americans want the convenience of driving gas-guzzling trucks and sport utility vehicles (SUVs). It also states that these vehicles contribute disproportionately to pollution and global warming.

Now let's evaluate the options to determine the correct answer:

A. The micro-macro dilemma refers to the conflict between individual benefits (micro) and societal consequences (macro). While the statement does touch on this conflict, it does not directly address the dilemma itself. So, option A is not the correct answer.

B. Discrepancies in customer value may refer to differences in how customers perceive the value of a product or service based on their preferences. Although the statement indicates a preference for gas-guzzling trucks and SUVs, it does not explicitly discuss different customer values. Hence, option B is not the correct answer.

C. Marketing ethics deals with the moral principles and practices in the marketing process. While the statement touches on the environmental consequences of consumers' choices, it does not directly address ethical considerations or marketing practices. Therefore, option C is not the correct answer.

D. The consumer's needs refer to the requirements or desires of individuals when making purchasing decisions. In the statement, it is implied that Americans want the convenience of driving these vehicles, suggesting a customer need. However, it does not address the rationale behind this desire or evaluate the overall impact. Therefore, option D is not the correct answer.

As a result, none of the given options accurately reflect the situation described in the statement. It is possible that none of the provided options is the correct answer.