Post a New Question

marketing

posted by .

the fact that many americans want the convenience of driving gas-guzzling trucks and sport utility vehicles that contribute disproportionately to pollution and global warming is an example of:
A. the micro-macro dilemma
B. discrepancies in customer value
C. marketing ethics.
D. the consumer's needs.

  • marketing -

    I'll be glad to discuss your answer with you.

  • marketing -

    I was thinkink it would be micro-macro dilemma. Because some customers prefer these things but, they may not be right for everyone else.

  • marketing -

    the trouble is that discrepancies also looks corrcet because there is a difference between the venefits a customer see from a market offering and the costs of obtaining those benefits. aka the fun factor verses the gas price and pollution

  • marketing -

    i don't think it has to do with marketing ethics or consumer needs at all.

  • marketing -

    I think its the discrepancies in customer value.

  • marketing -

    Thank you, i have been thinking about this for about an 1hr.

  • marketing -

    It could be consumer needs, but not for all consumers. For example, if a family has 4 or 5 children, then they would need a 6 or 7 passenger vehicle for family uses, including long trips, ferrying kids to school or home, etc.

    But since not all consumers have needs like that, I think Ms. Sue is right -- consumer value -- what the consumer values.

  • marketing -

    Thank you!

  • marketing -

    YW!!

Respond to this Question

First Name
School Subject
Your Answer

Similar Questions

  1. science

    globol warming is frequently disscussed topic it seems that every time you turn on the tv or open the newspaper there is some mention of global warming and the effect it is having on the world's enviroment write a paragrah about the …
  2. NEW ? marketing

    how are: possession utilty information utility and occupational area related to marketing?
  3. marketing

    how are: goods services utility form utility place utility time utility possession utility information utility benifits and occupational area ralated to marketing the deffinition for it is: the prosses o developing, promotng, and distributing …
  4. marketing

    least three activities that represents each characteristic of a CRM plan; share of customer, lifetime value of a customer, customer equity or high-value customers.
  5. Marketing

    Please check and correct my answers for the following multiple choice questions: 1-For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, …
  6. marketing

    Which of the following statements best describes the modern view of marketing?
  7. marketing

    Some firms are too production-oriented and inefficient. That can result in customers who are not satisfied and micro-marketing that can cost too much. Identify and explain at least three reasons for these marketing inefficiencies.
  8. Marketing

    Can you give me an example of a product and its marketing mix?
  9. economics

    Indicate if each newspaper headline below deals with a microeconomics (micro) or a macroeconomics (macro) issue. Pepsi to Introduce a New flavor - micro Russia Devalues Currency - macro Red Cross Needs Blood- micro Microsoft Still …
  10. mico vs. macro

    Indicate if each newspaper headline below deals with a microeconomics (micro) or a macroeconomics (macro) issue. Pepsi to Introduce a New flavor - micro Russia Devalues Currency - macro Red Cross Needs Blood- micro Microsoft Still …

More Similar Questions

Post a New Question