Morgan's decided to put a much larger share of its promotion budget into ____ because of the heavy reliance it will be placing on coupons in the second quarter.
a. advertising b. sales promotion
c. public relations
d. personal selling
IS B CORRECT ANSWER OR D?THANK YOU
I think it's B.
To determine the correct answer to this question, we need to understand the situation and the criteria provided.
The question states that Morgan's will be placing a heavy reliance on coupons in the second quarter. Based on this information, we need to determine where a larger share of the promotion budget would be allocated.
a. Advertising: Advertising typically involves creating and placing advertisements to promote a product or service. While advertising may help in creating awareness, it does not directly involve the distribution of coupons.
b. Sales promotion: Sales promotion activities aim to stimulate immediate sales. This can include activities like offering discounts, coupons, promotional pricing, etc. Given that Morgan's is relying heavily on coupons, it is logical to allocate a larger share of the promotion budget to sales promotion.
c. Public relations: Public relations activities focus on managing and promoting the reputation of a company or brand. While it can indirectly contribute to sales, it does not involve the distribution of coupons.
d. Personal selling: Personal selling refers to the process of one-on-one interaction between a salesperson and a potential customer. While personal selling can be an effective method for promoting products, it doesn't necessarily involve the distribution of coupons.
Based on the given information, it is reasonable to conclude that the correct answer is b. Sales promotion.