Envision that you run a highly successful tattoo and piercing parlor in a small West Coast city. You are fairly certain that between you and your key competitor, you have saturated your target audience of people in their teens and 20s. To grow your business, you need to reach a new market, and research has shown that men and women in their 30s (and even some in their 40s) are increasingly interested in body art, although only a small percentage have actually pursued tattoos or piercing (beyond the ears). Your goal is to develop an advertising strategy to reach this audience (e.g., comparative, testimonial, interactive, etc.) and to create the core creative message and strategy. Note: Please limit your response to 200 words or less.

Question

Envision that you run a highly successful tattoo and piercing parlor in a small West Coast city. You are fairly certain that between you and your key competitor, you have saturated your target audience of people in their teens and 20s. To grow your business, you need to reach a new market, and research has shown that men and women in their 30s (and even some in their 40s) are increasingly interested in body art, although only a small percentage have actually pursued tattoos or piercing (beyond the ears). Your goal is to develop an advertising strategy to reach this audience (e.g., comparative, testimonial, interactive, etc.) and to create the core creative message and strategy. Note: Please limit your response to 200 words or less.

Answer 1

Please note that no one here will do your assignment for you, but if you post what YOU THINK, someone here will be happy to critique your thinking and writing.

Answer 2

To develop an effective advertising strategy to reach the target audience of men and women in their 30s and 40s, you can consider employing a combination of comparative and testimonial approaches, coupled with an interactive element.

1. Comparative Approach: Highlight the advantages of your tattoo and piercing parlor over your key competitor. Emphasize factors such as the quality of artwork, skilled artists, cleanliness, and a comfortable environment. Showcase how your parlor stands out from the competition, providing a unique value proposition that appeals to this new market.

2. Testimonial Approach: Use real customer testimonials from individuals in their 30s and 40s who have had a positive experience at your parlor. Focus on their personal stories, explaining how their tattoos or piercings have become significant forms of self-expression and personal growth. This will help potential customers in this age range relate to the experiences of people similar to them.

3. Interactive Element: Engage your target audience by creating interactive experiences through social media, email campaigns, and online platforms. Offer opportunities to virtually explore and customize tattoo designs, have virtual consultations with artists, or participate in exclusive events and promotions. This interactive approach will not only capture attention but also create a sense of involvement and ownership in the decision-making process.

The core creative message and strategy should revolve around the idea that tattoos and piercings are not limited to a specific age group. Highlight the potential for self-discovery, expression, and reinvention that body art can offer at any stage of life. Showcasing a diverse range of individuals in their 30s and 40s confidently displaying their tattoos and piercings in various life situations will help break any stereotypes and resonate with the target audience.

Remember to research and gather feedback from your prospective customers to fine-tune your advertising strategy. Monitoring the effectiveness of different channels and messages will allow you to iterate and optimize your approach over time.