principles of marketing
posted by Hector .
Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the Databases in the AIU Library, develop a distribution system for the product/service you chose in Unit 1.
Click here for the research requirements and guide for this assignment.
•An overview of distribution channels:
◦Channel Levels: Direct versus Indirect Distribution
◦Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems
•Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution.
•Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales force, etc.)
•Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)
•Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)