For this activity, consider one of the products below that you are familiar with. Think about how this product is marketed and write and essay describing it terms of each of the marketing mix elements (product, distribution, price, and promotion). You will be graded on your ability to apply the marketing mix elements to your product. You may refer to chapter 1 in your book and to the unit lecture for additional information.
Your essay must be at least 6 paragraphs (One introduction paragraph, one body paragraph for each marketing mix element, and a conclusion).
Choose one of the following products:
Running shoes
Mp3 player
A mini-van
Golf clubs
A designer brand t-shirt
Building blocks
Patio furniture
A sonic toothbursh
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To complete this essay, you will need to choose one of the products provided - running shoes, MP3 player, a mini-van, golf clubs, a designer brand t-shirt, building blocks, patio furniture, or a sonic toothbrush. Once you have chosen a product, you can begin describing how it is marketed using the elements of the marketing mix - product, distribution, price, and promotion.
In the introduction paragraph, you should briefly introduce the product you have chosen and provide an overview of its marketing mix elements. You can mention that you will be discussing how the product is designed, distributed, priced, and promoted.
In the body paragraphs, you should focus on each marketing mix element individually. Start by discussing the product itself - its features, benefits, and any unique selling points. For example, if you chose running shoes, you can discuss how they are designed for optimal performance, have cushioning for comfort, and are made with breathable materials for breathability.
Next, move on to distribution. Explain how the product reaches customers. For running shoes, you can mention that they are distributed through various channels, such as retail stores, online platforms, and specialized running stores. Talk about how the brand ensures that the shoes are widely available and easily accessible to the target market.
Then, discuss the price of the product. Share information about the pricing strategy used, whether it's a premium pricing strategy or a more affordable pricing approach. Explain how the price is set based on factors such as production costs, competition, and perceived value. For example, for patio furniture, you can discuss how prices may vary based on the materials used and the complexity of the design.
Lastly, focus on promotion. Describe the marketing and advertising strategies used to create awareness and generate interest in the product. Talk about how the product is promoted through various channels, such as social media, television commercials, or targeted marketing campaigns. Highlight any unique promotional activities or partnerships, like sponsorships with athletes or collaborations with other brands.
In the conclusion paragraph, summarize the key points you discussed in each marketing mix element. Emphasize how these elements work together to create a successful marketing strategy for the chosen product. Conclude with a statement about the effectiveness of the marketing mix in promoting and selling the product.
Remember to refer to Chapter 1 of your book and any relevant lecture materials for additional information about the marketing mix and its elements. By following this outline and applying the marketing mix elements to your chosen product, you should be able to write a comprehensive and well-reasoned essay.