please can you help me for this question to get the right answer,,,,
distinguish among a product modification a minoy innovation and a major innovation.present an example of each for a hotel
Of course! I can help you understand the differences between product modification, minor innovation, and major innovation, as well as provide examples for each in the context of a hotel.
1. Product Modification:
Product modification refers to the act of making changes or improvements to an existing product without fundamentally altering its core features. It involves making tweaks or enhancements to enhance its appeal, functionality, or performance. This can include changes in design, packaging, features, or materials.
Example in a hotel: Suppose a hotel has been offering standard room amenities such as a TV, coffee maker, and mini-fridge. They decide to modify their rooms by adding a smartphone docking station as an additional feature to attract tech-savvy guests.
2. Minor Innovation:
Minor innovation involves introducing small, incremental changes or improvements to an existing product, process, or service. These changes are typically not revolutionary but rather aim at refining or optimizing an aspect of the product or service.
Example in a hotel: Let's say a hotel operates a traditional check-in process where guests need to wait in line at the reception desk. To improve efficiency, they introduce self-check-in kiosks in the lobby, allowing guests to complete the check-in process independently.
3. Major Innovation:
Major innovation refers to significant breakthroughs or transformative changes that bring about radical improvements, often resulting in a new product, service, or approach. Major innovations disrupt existing norms and can reshape industries or create entirely new markets.
Example in a hotel: One major innovation in the hotel industry was the introduction of online travel platforms. These platforms revolutionized the way guests search, book, and review hotels, shifting the traditional booking process to online platforms and challenging the dominance of traditional travel agencies.
To determine the differences between product modification, minor innovation, and major innovation, it is essential to consider the scale of change, the impact on the market or industry, and the degree of radicalism in the improvements made.