Managerial Accounting

posted by .

The questions in this exercise are based on JetBlue Airways Corporation. To answer the questions, you will need to download JetBlue’s 10-K/A for the year ended December 31, 2004 (10K/A with a filing date of March 8, 2005). You do not need to print the 10-K/A to answer the questions.


What is JetBlue’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion?
What business risks does JetBlue face that may threaten the company’s ability to satisfy stockholder expectations? What are some examples of control activities that the company could use to reduce these risks? (Hint: Focus on pages 17-23 of the 10-K/A.)
How can the concept of unit-level activities be applies to an airline? More specifically, what are two examples of unit-level activities for JetBlue? What steps has JetBlue taken to manage these unit-level activities more efficiently?
How can the concept of batch-level activities be applied to an airline? What are two examples of batch-level activities for JetBlue? What steps has JetBlue taken to manage these batch-level activities more efficiently?
What is one example of a customer-level activity and an organization-sustaining activity for JetBlue?

Respond to this Question

First Name
School Subject
Your Answer

Similar Questions

  1. accounting

    At December 31, 2004, Enfron Corporation reported the following data (condensed in millions): Stockholders' equity 11470 Total current liabilities 28406 Long-term liabilities 25627 Investments and other assets 23379 Property, plant, …
  2. Accounting

    (Dollar-Value LIFO) Presented below is information related to Dino Radja Company. Ending Inventory Price Date (End-of-Year Prices) Index December 31, 2004 $ 80,000 100 December 31, 2005 115,500 105 December 31, 2006 108,000 120 December …
  3. accounts

    1. On January 1, 2004 PEN PENNY received a Utility Bill from BEC for $10,000, the bill was due on February 28, 2004. (a) Show the entries on January 1, 2004 and February 28, 2004. 2. On March 1, 2004 PEN PENNY company borrowed $400,000 …
  4. Managerial Economics

    I need help with these questions 1. The structure of the market in which JetBlue operates (i.e. how competitive is it--monopolistic, oligopolistic, competitive, monopolistically competitive)?
  5. Accounting

    Exercise 3-7 Determining assets and expenses for accrual and cash accounting C2 On March 1, 2003, a company paid a $16,200 premium on a 36-month insurance policy for coverage beginning on that date. Refer to that policy and fill in …
  6. managerial accounting

    To help me answer these questions yo must download jet blues 10k-a. December 31,2004 at Input CIK code 1158463 and hit enter. input 10k-a and press enter.Input filing date march 8 ,2005. What is Jet blues strategy for Success …
  7. accounting

    Prepare adjusting journal entries for the year ended (or date of) December 31, 2005, for each of these separate situations. Assume that prepaid expenses are initially recorded in asset accounts. Also assume that fees collected in advance …
  8. business strategy

    What were the key elements of JetBlue’s strategy in 2008?
  9. Intermediate Accounting

    Island Builders, Inc., has consistently used the percentage-of-completion method of accounting for construction type contracts. During 2004 Island Builders started work on a $9,000,000 fixed-price construction contract that was completed …
  10. accounting

    Compute inventory turnover for 2005 and 2004. The inventory balance at December 31, 2003, was $294 million. Do the trend of net income from 2004 to 2005 and the change in the rate of inventory turnover tell the same story or a different …

More Similar Questions