prescott is an old hand in the print shop. he insists that there's only one dependable kind of process for printing a three-color brochure. by contrast, baldwin recognizes several different approaches to three-color printing throught the use of new digital technologies. psychologists would say prescott's point of view is limited by his ...
experience.
rigid mental set
Psychologists would say Prescott's point of view is limited by his cognitive bias known as "anchoring bias" or "anchoring effect." Anchoring bias is a cognitive bias where individuals rely too heavily on the initial piece of information they receive (the anchor) while making judgments or decisions.
In this case, Prescott is an old hand in the print shop and therefore has a long-standing belief that there is only one dependable way to print a three-color brochure. This belief serves as his anchor, and he is likely to hold onto it strongly and reject or overlook any new or alternative approaches, such as the ones suggested by Baldwin using new digital technologies. Prescott's anchoring bias prevents him from considering new possibilities and limits his perspective on the topic.
To address the anchoring bias and broaden one's perspective, it is important to recognize the influence of initial information and consciously consider and evaluate alternative viewpoints, evidence, and possibilities. This can be done through exposure to different perspectives, seeking out diverse information sources, critically analyzing the available evidence, and being open to updating one's beliefs based on new information.