Business Communications

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Which of the following would be an example of an emotional appeal that is part of a persuasive message? (Points: 5)
"All of the ingredients we use are home-grown in the United States."
"We can save 20% in labor costs if we relocate our plant to the Midwest."
"Collectively our management team has over 100 years of experience in the business."
"The new company president invites a different employee to breakfast each day in order to get to know each of the staff members."
Is B correct?

  • Business Communications -

    Emotional appeal??

    Please re-think.

  • Business Communications -

    Im not sre of the answer

  • Business Communications -

    "All of the ingredients we use are home-grown in the United States."
    THE WORD "HOMEGROWN" CONNOTES WHAT?

    "We can save 20% in labor costs if we relocate our plant to the Midwest."
    FACTUAL, NOT EMOTIONAL

    "Collectively our management team has over 100 years of experience in the business."
    FACTUAL

    "The new company president invites a different employee to breakfast each day in order to get to know each of the staff members."
    SENSE OF FAMILY! EMOTIONAL?

    Let us know what you decide.

  • Business Communications -

    I know this was posted a long time ago but I am taking this class now and I am sure others are too. After breaking it down like that I would definitely go with A as the answer. Being that it is Homegrown there is always a sense of emotion involved. Hope that I am right and this helps others as well.

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